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© Copyright 2008
The Direct Report
Issue 18/January 2008
Link to MapQuest
Direct Design Featured…
McHenry Area Chamber of Commerce Periodical

Thinking about relocating? Building a new building?
Expanding your existing location?
Experience tells us successful projects – those that
achieve the desired results for owners, users and
architects – results from informed clients working with
skilled architects to form sound professional, business
and often personal relationships. These relationships
are formed early on and are nourished by clear
communication, mutually understood expectations and a
willingness of both client and architect to understand
and accept their responsibilities for realizing a
successful project.
The American Institutes of Architects offers a booklet,
which provides guidelines and suggestions on selecting
and working with a qualified architect. You may also
obtain one of these booklets from John Swierk, President
of Direct Design, Ltd. Architects (3321 S. Route 31,
Prairie Grove, Illinois – 815-444-8444).
Building in today’s market place is a complex
undertaking requiring many different products and
skills. Your architect should understand the
complexities and work with you to design an appropriate
response to your requirements. In turn, your qualified
architect works within the building industry and watches
out for your best interest in transforming the design
into a building.
Please contact with any questions or comments: John
Swierk, President, Direct Design, LTD Architects, 3321
S. Route 31, Prairie Grove, IL 60012 – 815-444-8444.
Northwest Herald Business Journal
By: DONNA SANTI
Architects Face Design Challenges on Regular Basis
Often parties differ over what they think is
aesthetically pleasing.
Architects are expected to design appealing, functional,
and reasonably affordable buildings. But the process is
not without its challenges.
The owner of a bowling alley wanted a design for a new
30,000-square-foot facility in the center of a small
town that didn’t look like a normal bowling alley: a
long, windowless box.
An environmental organization wanted to showcase a
scenic view from its nature center; but it was obscured
by overhead power lines.
A client requested an attention-getting branded style
for its retail center, while the municipal government in
which it is located preferred the new construction to be
in character with surrounding development.
These scenarios were projects recently undertaken by
local architects, who agree that aesthetics partly is
objective. The professionals are trained to use scale,
color, materials, historic precedence and the company’s
projected image, among other things, to arrive at a
solution that works well, all within budget, space and
building codes…
A different view
It’s
not only the client who needs to be pleased with the
building design. Often a municipal board, in many cases
an architectural review board, also must sign off on a
building plan.
Sometimes those individuals have a very different view
about what is attractive, said John Swierk, owner of
Direct Design Architects of Prairie Grove.
Swierk, who started the company in 1989, said “every
design has its challenges. We obviously have to design
buildings with what the client is requesting…Guidelines
in ordinances, they’re easy to follow. Architectural
review is very subjective. I might like it, you might
like it, but someone else might not. It can be time
consuming and without the proper people representing
you, it can get difficult.”
Direct Design did several buildings on the bustling
commercial sector on Randall Road, including The Great
Escape, a 60,000-square-foot pool, patio and residential
gaming franchise under construction in Algonquin.
The Great Escape has a corporate look and corporate
colors that they wanted to carry over into the new
store, including yellow window frames and blue glass
skylights, Swierk said. The village architectural
commission was not pleased with the initial design. It
took three to four months of negotiations before the
parties reached a workable compromise.
The Great Escape officials conceded to use aluminum
colored window frames. They got their blue skylights.
“It will stand out a little bit and catch your eye in a
sea of retail,” he said. “It is attractive, with its own
character that still blends in well.”
Jeff Mihelich, assistant village manager for Algonquin,
agreed. “We encourage developers to build with
high-quality materials and earth-toned colors because
that will stand the test of time,” he said.
“Sometimes there has to be a delicate balance between
corporate architecture and municipal standards. We’ve
been able to work that out with several national
retailers with strong brands and ultimately have a very
attractive building.”
Technology…
At Direct Design, Ltd. we believe that our clients are
an integral piece of the design equation. This is why we
have developed a client access page to the Direct Design
website. By utilizing this resource, clients have the
ability to browse current designs, familiarize
themselves with standards, costs, and DDL procedures.
Check it out!
Likewise, we strive to sustain our technological
investments, with the goal of continuing to provide our
clients with quality drawings and services. In addition
to continual PC and anti-virus upgrades, in 2007, Direct
Design, Ltd. computer system upgrades included:
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Added automatic CALL ME NOW Link to webpage. This
feature connects clients automatically to our
Architectural staff
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Clients are now welcome to pay for their
architectural needs with a credit card online using
our web site (www.directdesignltd.com)
Client Access tab.
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Improved client access capabilities. Client drawing
may be viewed on-line using our web-site (www.directdesignltd.com)
Client Access tab.
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Complete evaluation of cell and land phone services.
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Updated cell phones to provide better coverage and
accessibility.
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Upgrade of network system back-up.
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Upgraded many of the computer stations to
accommodate AutoCAD 2008.
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Upgraded AutoCAD software to 2008 version.
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Updated firm brochure disc.
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Upgrade and customization of client database,
scheduling and other software.

Other Office Updates…
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Direct Design, Ltd. Emergency Action/Business
Continuity Plan. This plan was created in the
interest of protecting business continuity in
the face of a catastrophic event. As always, the
goal of Direct Design is to provide and maintain
quality service to you, our loyal clients! With
the implementation of this plan, we can ensure
that every possible step will be taken to
protect all people and processes involved in our
design. For more information on Direct Design,
Ltd.’s Emergency Action/Business Continuity
Plan, please feel free to contact us.
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Product library updates
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Our Design Center now includes a full scale
metal building and updated samples. We encourage
our clients to utilize!

Direct Design is Number One …
The 2007 edition of the McHenry County Book of
Lists, published each year by the McHenry County
Business Journal, ranks the top businesses
within 33 industry categories. Direct Design,
Ltd. is listed as the number one architectural
firm in McHenry County. Additionally, Direct
Design is the only firm in McHenry County to
offer services in every rated category:
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Architectural design
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Construction management
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Engineering
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Commercial
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Residential
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Interior design
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Landscape design
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Municipal


Continuing Education…
Direct Design believes in the importance of
continuing education. For years Direct
Design has offered in-house educational
seminars for the convenience of our staff
and improvement of professional skills.
Additionally, many of our staff pursues
field related educational experiences
outside of the office.
All Illinois registered architects must have
acquired 24 hours of continuing education
within the 24-month period preceding the
renewal date. At least 16 of these hours
must be acquired in structured educational
activities. A maximum of eight hours may be
acquired in related practice subjects, in
either structured educational activities, or
individually planned activities. The
regulations bring the Illinois continuing
education requirements in line with those of
the American Institute of Architects. Direct
Design, Ltd. has followed the more stringent
AIA requirements for continuing education
for many years.

LEED (Leadership in Energy and Environmental
Design)
Direct Design, Ltd. is proud to announce its
membership within the United States Green
Building Council. We are making progress
towards our LEED (Leadership in Energy and
Environmental Design) accreditation.

“The U.S. Green Building Council (USGBC) is
a non-profit composed of leaders from every
sector of the building industry working to
promote buildings that are environmentally
responsible, profitable and healthy places
to live and work. Our more than 9,000 member
organizations and our network of 75 regional
chapters are united to advance our mission
of transforming the building industry to
sustainability.” (information provided by
the USGBC website
http://www.usgbc.org/DisplayPage.aspx?CategoryID=1.
06/27/07)
“The Leadership in Energy and Environmental
Design (LEED) Green Building Rating System™
is the nationally accepted benchmark for the
design, construction, and operation of high
performance green buildings. LEED gives
building owners and operators the tools they
need to have an immediate and measurable
impact on their buildings’ performance. LEED
promotes a whole-building approach to
sustainability by recognizing performance in
five key areas of human and environmental
health: sustainable site development, water
savings, energy efficiency, materials
selection, and indoor environmental
quality.”
(information provided by the USGBC website
http://www.usgbc.org/DisplayPage.aspx?CategoryID=19.
06/27/07)

2006 IBC “Safe Harbor” Update
The U.S. Department of Housing and Urban
Development (HUD) enforces the criteria
established by the U.S. Fair Housing Act
(FHA). This federal law prohibits
discrimination in housing, including those
with disabilities. The International Code
Council (ICC) requested HUD review several
issues of its International Building Code
(IBC) in order to gain safe harbor
designation on several different residences.
The term “safe harbor” means building codes
and standards have been evaluated by HUD and
have met or exceeded FHA accessibility
requirements. Safe harbor designation had
previously been granted to Type B units
(apartments and townhouses), but not to
other types of residences.
Although a possible interpretation issue for
site arrival points was identified, the 2003
IBC was deemed to be a safe harbor document.
Later, the 2003 IBC safe harbor distinction
was applied to accessibility requirements
for other facilities such as assisted living
homes, nursing homes, dormitories, boarding
houses, convents, monasteries, and
non-transient hotels and motels.
It is anticipated the 2006 IBC and 2003 ICC
will receive safe harbor designation in the
very near future.
This information was obtained from the
Building Safety Journal June 2007. For more
information visit this website:
www.iccsafe.org/safety/accessibility or
contact Direct Design LTD.
Direct Design, Ltd. Awarded for work on
Riverwalk Place


Amazing Construction Facts
*Trump Towers vs. Empire State Building
Construction Schedule Comparison
The Trump Towers in Chicago are emerging,
according to an article written by Blair
Kamin (Tribune architecture critic). The
Empire State Building, a Depression-Era
wonder of riveted steel construction, went
up in the astonishingly short time of one
year and 45 days. Trump’s Towers are
expected to take 4 ½ years. So why has the
timeline tripled with today’s modern
technology and heavy equipment? There are
several reasons why states the Construction
manager, Paul James of Bovis Lend Lease Inc.
of London:
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Depression era had an unlimited supply
of labor
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Far less safety oriented.
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Chicago’s City ordinance restricts night
time construction. In the 1930’s you
could work seven days a week from 8 a.m.
to 9 p.m.
We continue to accept Visa and MasterCard for
payment of services.
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